Brand building is an offline experience
While online shopping will become ever more prevalent, brand-building will still be fundamentally an offline, physical experience, says Scott Malkin, founder and chairman of Value Retail P.L.C.
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Brand building is an offline experience
While online shopping will become ever more prevalent, brand-building will still be fundamentally an offline, physical experience, says Scott Malkin, founder and chairman of Value Retail P.L.C.