The Knicks Are Trying Something New: a Rebrand
The Knicks have brought in Steve Stoute, a longtime music executive who heads an ad agency, to change how fans — and N.B.A. free agents — perceive the team.
The Knicks Are Trying Something New: a Rebrand
The Knicks have brought in Steve Stoute, a longtime music executive who heads an ad agency, to change how fans — and N.B.A. free agents — perceive the team.