The Brand That Won’t Stop Trying to Be Cool
St. John Knits, a “chic grandmother” label, has tried for years to attract a more modern clientele. Can a new designer and flock of influencers (plus Zendaya) make it happen?
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The Brand That Won’t Stop Trying to Be Cool
St. John Knits, a “chic grandmother” label, has tried for years to attract a more modern clientele. Can a new designer and flock of influencers (plus Zendaya) make it happen?