N.B.A. Brings Flash to E-Sports, but Can It Hold On to Its Viewers?
Despite challenges, the N.B.A. continues to build its e-sports program, saying it generates sponsorship revenue and provides valuable data on viewing habits of cord-cutters.
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N.B.A. Brings Flash to E-Sports, but Can It Hold On to Its Viewers?
Despite challenges, the N.B.A. continues to build its e-sports program, saying it generates sponsorship revenue and provides valuable data on viewing habits of cord-cutters.