PGA Tour’s New TV Deal Indicates Value of Sports Rights Continues to Grow
Golf’s current deal runs through 2021, but the tour wanted to secure an agreement sooner than that in the rapidly evolving TV and streaming landscape.
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PGA Tour’s New TV Deal Indicates Value of Sports Rights Continues to Grow
Golf’s current deal runs through 2021, but the tour wanted to secure an agreement sooner than that in the rapidly evolving TV and streaming landscape.