BTS’s Loyal Army of Fans Is the Secret Weapon Behind a $4 Billion I.P.O.
What investors are really paying for is not necessarily the K-pop group or its management company, but its huge, highly connected ecosystem of followers.
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BTS’s Loyal Army of Fans Is the Secret Weapon Behind a $4 Billion I.P.O.
What investors are really paying for is not necessarily the K-pop group or its management company, but its huge, highly connected ecosystem of followers.