In Japan, the Kit Kat Isn’t Just a Chocolate. It’s an Obsession.
The story of how Kit Kats, once a British chocolate export, became a booming business from Hokkaido to Tokyo — and changed expectations about what a candy bar could be.
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In Japan, the Kit Kat Isn’t Just a Chocolate. It’s an Obsession.
The story of how Kit Kats, once a British chocolate export, became a booming business from Hokkaido to Tokyo — and changed expectations about what a candy bar could be.