Why ‘Star Wars’ Keeps Bombing in China
Despite an aggressive marketing push by Disney, movie after movie has flopped in the world’s second-largest market, where nostalgia for the series has no power over viewers.
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Why ‘Star Wars’ Keeps Bombing in China
Despite an aggressive marketing push by Disney, movie after movie has flopped in the world’s second-largest market, where nostalgia for the series has no power over viewers.